<\/span><\/h2>\nBefore making major changes to your website, take a closer look at the pages appearing above yours.<\/p>\n
Google’s results are based on the search query and the relevance and usefulness of available results. A competitor may be ranking higher because their page satisfies the searcher’s needs more effectively.<\/p>\n
For example, imagine you run a digital marketing agency and want to rank for:<\/p>\n
“SEO services in Delhi.”<\/strong><\/p>\nYour competitor’s page might include:<\/p>\n
\n- Detailed information about their SEO services<\/li>\n
- Specific service areas<\/li>\n
- Pricing information or package details<\/li>\n
- Case studies<\/li>\n
- Customer reviews<\/li>\n
- Frequently asked questions<\/li>\n
- Links to supporting resources<\/li>\n
- Clear contact options<\/li>\n<\/ul>\n
Your page might simply say that you provide SEO services and list a few features.<\/p>\n
Both businesses may offer excellent SEO services, but the pages provide very different amounts of useful information.<\/p>\n
That difference is worth investigating.<\/p>\n